Retailing to an audience of one. At a time when this has never been so important, personalisation puts the customer truly front and centre.It moves a product from a commodity to a coveted and unique experience. It increases its perceived value and stamps it as indisputably “theirs”. The result? Premium pricing and significantly enhanced brand value.
Marketing to an audience of one. Today’s customers connect and communicate with brands across a number of channels and devices. And, when they do, they expect a consistent “look and feel”, experience and messaging from them. Cookies, targeted ads, personalised recommendations and individualised journeys are the order of the day.
Technology has had a profound impact on print. Seeing something of a renaissance, print is now widely accepted as the perfect complimentary channel to the new digital mediums, as nothing beats its tactile nature, tangibility and endurance.