Cornelius Branded Components

Branded components require array of printing technologies

The company

A heritage brand spanning almost a century, Cornelius designs and manufactures state-of-the-art equipment that delivers beer from cellar to bar, and from bar-tap to thirsty customer.

The challenge

The fonts, and the lenses on view to the customer, needed to be produced in all manner of shapes, sizes, finishes and materials representing the various iconic drinks brands they relate to. And in vast, vast quantities. In fact, in excess of 100,000 components in a 12-month period.

The solution

No “one size fits all” solution here!

Digital, screen-printing, and rotary-screen printing, as well as pad printing all came in to play. And, along with injection moulded lenses, flat acrylic and flat sheets – which were then either laser-cut to shape or vacuum-formed – completed the solution.

We were anxious about the move from in-house production to an outsourced contract, even though we knew it made sound business sense. In fact, as the Prime guys had both the skills and technology to deliver, it proved to be almost seamless. Great job!

Lee Reynolds – Head of Supply Chain, Cornelius Beverage Technologies Ltd

Results we achieved

100k+

Components in < 1 year

X 4

Printing technologies employed

The tools we used

  • Point of Sale and Retail Display
  • Pad printing and direct printing
  • Printing and fulfilment