Mind Candy

The company

Mind Candy is the company behind global kids’ phenomenon Moshi Monsters and the multi-award-winning brand, World Of Warriors.
Creating worlds that fire the imagination has enabled Mind Candy to expand its ever-increasing range of magical brands across multiple touchpoints, from mobile and music to publishing, toys, animation, movies and much more.

New brand Petlandia “pawstruck”.
Petlandia is where pets and pop culture collide. Nifty tech allows pet lovers to create impossibly cute caricatures of their beloved companions. ‘Petlandiafied’ pets can then go on a heartwarming adventure in a beautifully illustrated personalised storybook, photobomb owners in an app, feature in barking-mad personalised videos and star in their own product range.

The challenge

Tight timescales, an imminent global launch and an evolving product meant Mind Candy needed to find a production partner…and fast. One that was not only well versed in the technical issues associated with such sophisticated personalisation, but who was also agile and responsive enough to support a rapid implementation, and the entire brand launch, without compromising on quality.

The solution

Enter Prime Group. With unrivalled experience and a pedigree for personalised retail gifts, they were swift to demonstrate (using site visits, samples and prototyping) the value they would add and their ability to deliver:

  • An accelerated entry to market via easy integration to their workflow
  • Receipt of online customer orders 24/7
  • Data integrity and ISO27001 compliance
  • Full transparency of the order receipt, production and fulfilment process
  • Scalable production and ability to add new products swiftly
  • Fast turnaround
  • Unrivalled customer communication and overall experience
  • Access to innovative new personalised products to add to the Petlandia experience


It’s fair to say that the Prime guys wow’ed us from day one! They’re savvy and bring a wealth of experience to the party. Their expertise and knowledge has guided us to create a perfect product and experience for the consumer. We’re confident our precious new brand is safe in their hands and they will prove to be a valuable partner for many years to come. Prime really know their stuff and I would recommend them to anyone looking to create a personalised product.

Michael Acton Smith, Mind Candy

Results we achieved

2000+

Unique variations

The tools we used

  • Technical integration
  • Creative and image manipulation
  • Image and product preview
  • Product development
  • Data integrity and management
  • Personalised print
  • Drop shipping fulfilment worldwide