Vets4Pets reclaims 500+ hours per annum of marketing resource
Its continuing success and rapid expansion meant that the management of local print and marketing requests was absorbing large amounts of resource. A streamlined, more effective method of controlling these was needed.
Balancing the needs of the business with the day to day requirements of the individual practices, we developed a Vets4Pets branded marketing portal appropriately named “Paw Print”!
Initially facilitating a self-service approach to standard stationery and promotional materials, local access to these 100+ printed items, centrally managed by the marketing team, ensured that materials were always current and on brand while repetitive, time-consuming tasks were reduced, even eliminated.
The portal continues to evolve and the range of products on offer grows. Results to date include;
- 500+ hours p.a. marketing resource reclaimed
- Instant response to local market conditions
- Significant reduction in bespoke artwork, per location
- Guaranteed accuracy and brand adherence
- Reduced obsolescence
- Improved stock and version control
We worked closely with the team at Prime to build Paw Print for our 80+ practice network to order print
and marketing materials. Paw Print is simple to use and has been successfully launched across our entire business with very positive results.
We are continually adding to the materials on the site and developing new features.
Results we achieved
hours p.a. resource reclaimed
reduction in bespoke artwork