JCT600 – achieves 50% conversion rate
A comprehensive product range and professional sales operation, means that for JCT600 conversion is never a problem. Adopting the rationale “more leads = more sales”, they enlisted our help to attract selected collectors to an AMG event – a proven method of stimulating awareness, interest and prospects.
Focused on optimising the number of collectors and ensuring that these typically “time-poor” individuals had the best possible experience, we planned and executed a cross-channel campaign that comprised;
- Personalised invitations – in both digital and print formats
- Individually personalised online registration pages (pURLs)
- Online, real-time campaign tracking
- Data management including cleansing, manipulation and mining
- Bespoke personalised imagery
Identifying prior to the event, via intelligence from the PURL, a high demand for test drives allowed the client to draft in additional vehicles and the campaign generated an impressive 30% invitation to attendee rate and a whopping 50% attendee to sale rate. And, in addition to smoother event management, other benefits included data cleansing, verification and appending for future campaigns.