30600 AMG Hardwick Hall Postcard-LIVE_AMG_DATA-_Page_1

JCT600 – achieves 50% conversion rate

The challenge

A comprehensive product range and professional sales operation, means that for JCT600 conversion is never a problem. Adopting the rationale “more leads = more sales”, they enlisted our help to attract selected collectors to an AMG event – a proven method of stimulating awareness, interest and prospects.

Our solution

Focused on optimising the number of collectors and ensuring that these typically “time-poor” individuals had the best possible experience, we planned and executed a cross-channel campaign that comprised;

  • Personalised invitations – in both digital and print formats
  • Individually personalised online registration pages (pURLs)
  • Online, real-time campaign tracking
  • Data management including cleansing, manipulation and mining
  • Bespoke personalised imagery

Identifying prior to the event, via intelligence from the PURL, a high demand for test drives allowed the client to draft in additional vehicles and the campaign generated an impressive 30% invitation to attendee rate and a whopping 50% attendee to sale rate. And, in addition to smoother event management, other benefits included data cleansing, verification and appending for future campaigns.

View the Case Study for more information

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