Mind Candy – New brand Petlandia
Mind Candy is the company behind global kids’ phenomenon Moshi Monsters and the multi-award-winning brand, World Of Warriors.
Creating worlds that fire the imagination has enabled Mind Candy to expand its ever-increasing range of magical brands across multiple touchpoints, from mobile and music to publishing, toys, animation, movies and much more.
New brand Petlandia “pawstruck”.
Petlandia is where pets and pop culture collide. Nifty tech allows pet lovers to create impossibly cute caricatures of their beloved companions. ‘Petlandiafied’ pets can then go on a heartwarming adventure in a beautifully illustrated personalised storybook, photobomb owners in an app, feature in barking-mad personalised videos and star in their own product range.
Tight timescales, an imminent global launch and an evolving product meant Mind Candy needed to find a production partner…and fast. One that was not only well versed in the technical issues associated with such sophisticated personalisation, but who was also agile and responsive enough to support a rapid implementation, and the entire brand launch, without compromising on quality.
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