Vets4Pets – reclaims 500 hours per annum of marketing resource
Its continuing success and rapid expansion meant that the management of local print and marketing requests was absorbing large amounts of resource. A streamlined, more effective method of controlling these was needed.
Balancing the needs of the business with the day to day requirements of the individual practices, we developed a Vets4Pets branded marketing portal appropriately named “Paw Print”!
Initially facilitating a self-service approach to standard stationery and promotional materials, local access to these 100+ printed items, centrally managed by the marketing team, ensured that materials were always current and on brand while repetitive, time-consuming tasks were reduced, even eliminated.
The portal continues to evolve and the range of products on offer grows.