DHL Aviation

DHL reduces cost by 96%

The challenge

DHL Aviation’s business necessitates the production of maps to illustrate its flight plans and routes. Traditionally this had been both expensive and resource-hungry and, because the process could take as long as 3 weeks, these maps might already be out-of-date by the time they were produced.

Both practically and commercially this was obviously not viable and we were challenged to find a workable, cost-effective solution.

Our solution

DHL Aviation personnel around the world are now able to create accurate maps “on demand” by virtue of a branded online portal created specifically for them. This provides;

  • Centralised brand control
  • Back end workflow solution
  • Local marketing personalisation
  • Rapid response


The Prime team took on board my creative issues and developed a solution for me. This solution provides me with a long-term cost-saving way of giving my customers up-to-date information on a regular basis. The solution was a web-based tool which was easy for even the less-techy of people to use. The good thing about it is that as people are using the tool from around the world, they are coming up with more ideas on how to develop it,

DHL Aviation (UK), Ltd. | Marketing Manager

Results we achieved


Cost reduction


Typical turnaround days