Unique, personalised books delivered in under 24 hours
Penguin and online retailer Penwizard wanted to take the brand a stage further by engaging the child with a truly personalised story. To do this required a back-end printing and fulfilment solution which dovetailed seamlessly with an existing online ordering portal.
Responsible for the last, vital link in the ordering chain and uniquely capable of delivering what was required, we worked with Penwizard the portal developer, and Penguin Books the owner of the brand assets. With the website user having;
- visited the optimised website and selected a title
- created an avatar of the child to appear in the story
- entered the child’s name and a personal message and
- ordered their unique copy
our sophisticated production workflow received and output the file to our state-of-the-art HP Indigo digital presses to print, finish and despatch it in under 24 hours.
Jon Tolley and his team at Prime are very proactive, and I was delighted to award this very important contract to Prime Group, which turned out to be the only company in the UK that could meet all our needs under one roof – a company that I would say is leading the market, and unique in the UK.
Results we achieved
UK print capability