Kellogg’s – Personalised Spoons

The challenge

With such a level of demand, excitement and high expectations from the Kellogg’s brand, waiting times from order to fulfilment were critical. Needing to significantly reduce these for Spoons 2 in 2016, while at the same time continuing to delight their customers, Kelloggs were inspired to seek Prime’s help to:

  • Reduce lead time from order to receipt from 90 days to as little as 1 week
  • Implement electronic “track and trace” throughout the entire manufacturing process
  • Put in place transparency and 360-degree visibility on ordering, production and fulfilment
  • Ultimately simplify the supply chain and management of the full process after order placement from manufacturer to end delivery.

The solution

Its unrivalled experience and already vast range of products in the personalisation space, meant that adaptations and developments to Prime’s already innovative workflow could:

  • Using APIs, connect the ordering interface direct into its manufacturing process
  • Manage all financial transactions and online payments
  • Design and source / produce all packaging and multi-lingual consumer information
  • Deliver spoon-assembly within the packaging for greater speed
  • Produce in a food safe environment meeting Kellogg’s comprehensive quality standards
  • Feed direct to the laser for personalised engraving that handles even foreign language characters and alphabets
  • Ensure data integrity with ISO27001 compliance
  • Simultaneously laser the unique order barcode onto the instruction leaflet, and name/character on to the spoon, to guarantee order accuracy and integrity
  • Improve the packaging elements with a more robust but lighter-weight vacuum formed case
  • Optimise postage and fulfilment costs and services across Europe and the Middle East
  • Improve the overall consumer experience

View the Case Study for more information

Icons made by Freepik from is licensed by CC BY 3.0