Direct Mail and Personalisation
Our direct mail pedigree is unrivalled. We’ve been an early adopter of the latest technology – in print, automation, data processing/manipulation, finishing, as well as postage and fulfilment – for more than 20 years.
That technology, combined with a team of results-driven, experienced people, means we always extract the best possible ROI from your direct mail investment.
How do we do this?
By delivering highly-targeted materials and campaigns that are personalised, relevant and timely. But great direct mail doesn’t happen by accident. We apply a proven process to all the elements of your campaign (check out useful infographic) which includes:-
- Creative – compelling and effective copy and imagery for maximum impact
- Data – management, extraction and manipulation to target your identified audience and ensure relevancy
- Offer – clarity, incentives and messaging which sparks responses and gets you noticed
- Production – the beauty, quality and formatting of the finished piece
- Fulfilment – effective, economical delivery to your customers’ mailbox or doorstep, maximising postage and shipping savings
- Tracking – We’re proud to have been awarded Mailmark accreditation making our marketing customers’ direct mail campaigns even more effective.
- Measurement – analysis and reporting of its penetration and success
In summary the services we provide include:
- Personalised marketing strategy and planning
- Creative copy, message and format ideas
- Data management, extraction and manipulation
- Print on demand, where and when you want it
- Our REST API makes it easy to print and mail, automated direct mail to your customers. (i.e Programmatic Direct Mail)
- Combine Direct Mail with digital marketing (i.e API, NFC, QRCodes, pURLs, AR)
- Delivery, fulfillment and distribution
It all starts with your data. We are committed to your data and have the highest data standards ISO 27001 to prove your in safe hands. If your data is good, the quality of your campaign and the ROI will be too.
COMPLEMENTARY DATA HEALTH CHECK
- Removes the guesswork and assumptions from campaigns
- Identified more profitable activities and customers
- Reduces marketing production spend
Contact us now to analyze your existing data. We will then show you how we can cleanse and improve it and help you plan your next Direct Mail campaign.
We’re here to help!
Let’s make something awesome together. Drop us a line, or give us a heads up if you’re interested in visiting us.
Direct Mail ROI Calculator
We created this ROI tool to give you the very best chances of success with your next one and to put some “science” behind the creative.
Why creative direct mail ticks all the boxes!
Thinking a little more creatively will add that vital spark to the performance of your direct mail campaign. This quick checklist shows you how…
How to deliver a successful direct mail campaign
Great direct mail campaigns require military planning, inspired creativity, rigid execution and scientific measurement. And, to really grab the attention of your audience, personalisation.