Retailing to an audience of one.
At a time when this has never been so important, personalisation puts the customer truly front and centre.
It moves a product from a commodity to a coveted and unique experience. It increases its perceived value and stamps it as indisputably “theirs”. The result? Premium pricing and significantly enhanced brand value.
Understanding the audience of one
Advances in the effective collection and management of data are bringing suppliers ever closer to achieving the one-to-one relationships with customers they crave.
Mass personalisation demonstrates, beyond doubt, the value the brand places on this data while, at the same time, reinforcing how the customer benefits from entrusting it.
78% of consumers stated that brands that create unique and personalised content are more interested in building a relationship with them. – Marketing Week
Our extensive experience in the mass personalisation arena makes it both possible and accessible for any brand or retailer wishing to embrace it.
The following are examples of what your overall business aim might be, and marketing strategies that you could use to achieve it:
- Personalised Promotional Products
- Personalised Retail Products
- Personalised Promotional Publications
- Personalised Corporate Products
- Personalised Merchandise
- Personalised Packaging
- Personalised Sampling
Mass personalisation is set to become a reality, with 36% of consumers saying they are interested in personalised products or services, according to research by the business advisory firm, Deloitte.
What can we personalise…? Anything!
We have a pedigree and history in digital print and direct mail and these combine with unrivalled data skills, automation and state of the art technology.
Throw in to this mix a highly-skilled and engaged workforce, a passion for pushing boundaries, and the ability to create innovative products is only limited by our customers’ imaginations.
Working with us could not be simpler and we take pride in that. If you’d like to join us please get in touch.
Contact us today!
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